3 Things to Buy to be Happier, According to Science

3 Things to Buy to be Happier, According to Science

The pursuit of happiness has always been an integral part of human life. Science has made significant strides in understanding the factors contributing to our satisfaction. Interestingly, some of these findings link the purchases we make to the joy we feel. The key lies not in acquiring more material possessions but investing in experiences, engaging in prosocial spending, and buying time. Let’s delve deeper into each of these aspects.

1. Experiences – This leads to increased happiness before, during, and after the event

The age-old question – do you prefer material goods or experiences? According to research, experiences are the way to go if happiness is your end goal. Psychologists Thomas Gilovich and Amit Kumar from Cornell University have conducted numerous studies demonstrating that experiences bring more happiness than material possessions. But why is this the case?

  • Experiences contribute to our identity much more profoundly than material goods. The memory of watching a beautiful sunset or traveling to an exotic locale forms a part of who we are, and it is these memories that we reminisce and share with others. Conversely, material possessions can depreciate over time, become outdated, or be replaced.
  • Experiences provide happiness at multiple stages – before, during, and after. The anticipation of an experience, like a concert or a vacation, can bring as much joy as the event. The event provides enjoyment, and afterward, the memories can be relived, prolonging its happiness.

Therefore, you might want to consider the latter the next time you’re debating between that new gadget and a mountain trip!

2. Prosocial Spending – Buying things for other people and donating to charity

Psychologists and economists have repeatedly found a strong link between prosocial spending and happiness. Prosocial expenditure refers to spending money on others or donating to charities. An often-cited study by Professor Elizabeth Dunn at the University of British Columbia found that individuals reported significantly greater happiness when they spent money on others rather than themselves.

This result held across a diverse range of income levels and cultures. Additionally, neuroimaging studies have shown that prosocial spending activates the mesolimbic pathway, the brain’s reward system, resulting in feelings of joy.

Acts of giving are deeply ingrained in our social fabric and promote feelings of social connection, kindness, and gratitude. So, buying a coffee for a friend or donating to a charity you care about could boost your happiness more than expected.

3. Buying Time – Purchasing the removal of negative experiences

In our fast-paced world, time has become an increasingly scarce commodity. Feeling rushed or pressed for time can lead to stress, unhappiness, and reduced well-being. Recent research suggests that using money to buy time – for instance, by hiring a cleaner or paying for a delivery service to free up your time – can increase life satisfaction.

In a series of experiments conducted by Professor Ashley Whillans at Harvard Business School, people who spent money to buy themselves time reported higher levels of happiness than those who purchased material goods. This effect was seen regardless of income level.

Buying time essentially means outsourcing tasks you dislike, which provides you more time to engage in activities you enjoy or are meaningful to you. This could include spending time with loved ones, pursuing a hobby, or simply relaxing. Buying time can significantly improve happiness and overall life satisfaction by reducing time-related stress.

Money can’t directly buy happiness but can be used strategically to enhance our well-being. By investing in experiences, engaging in prosocial spending, and buying time, we can harness our financial resources to lead happier lives.

The Science of Happiness

Before delving into more ways of spending money to increase happiness, it’s essential to understand the science behind happiness. Happiness is an emotion; like all emotions, it’s created by the brain. The neurotransmitters dopamine, serotonin, and oxytocin, also known as “feel-good” chemicals, play a significant role in making this emotion. Therefore, activities that stimulate the production of these neurotransmitters can enhance our sense of well-being.

Investing in Learning and Self-Improvement

Life-long learning and self-improvement often lead to personal growth, self-confidence, and a sense of achievement, all contributing to happiness. This could be as simple as buying a book or enrolling in an online course. It could also involve hiring a personal coach or therapist to work on unique challenges or mental health issues.

Research has shown that people who continuously learn and challenge themselves are likelier to be happy and satisfied with their lives. This is because learning new things can boost dopamine production in our brains, leading to increased motivation and enjoyment. It also provides a sense of purpose, offering us a reason to be enthusiastic about the future.

Health and Wellness

Investing in your physical health and wellness can also significantly contribute to your happiness. This could involve spending on a gym membership, buying nutritious food, or investing in a good mattress for better sleep.

Physical exercise has been found to stimulate the production of endorphins, the body’s natural mood lifters. A healthy diet can regulate the production of serotonin, a neurotransmitter crucial for maintaining mood balance. On the other hand, good quality sleep is essential for regulating various neurotransmitters and hormones, including dopamine and serotonin, thereby playing a significant role in mood regulation and overall happiness.

Quality Relationships

While you cannot directly buy relationships, you can invest in experiences that strengthen your bonds with others. Going for a meal with a friend, planning a family vacation, or even surprising a loved one with a thoughtful gift can enhance relationship satisfaction, which is closely linked to happiness.

Research has consistently found that social connections and quality relationships are the most significant contributors to happiness. Thus, using money to nurture and celebrate these relationships can boost substantial satisfaction.

In essence, science suggests that the path to happiness lies not in accumulating material possessions but in how we spend our money. Investing in experiences, helping others, freeing up our time, pursuing personal growth, caring for our health, and fostering relationships appear to provide the most happiness bang for our buck. The next time you contemplate a purchase, consider whether it aligns with these principles, and you might find your money bringing you more joy than you thought possible.

Spending on Hobbies and Interests

Passion, interests, or hobbies are beautiful avenues for spending money that can add joy and satisfaction to your life. Whether buying a new pair of running shoes, investing in a quality instrument, purchasing art supplies, or buying the latest gaming console, such purchases allow you to engage in activities you love and bring you happiness.

Engaging in hobbies or activities, you are passionate about releases dopamine, the neurotransmitter associated with feelings of pleasure and satisfaction. Moreover, these activities can provide a sense of fulfillment, create a positive distraction from everyday stresses, and offer opportunities for mastering new skills, all of which contribute to a greater sense of well-being and happiness.

Investing in Personal Comfort

A comfortable living and working environment contributes significantly to our happiness. The aesthetics of our surroundings, along with comfort levels, directly impact our mood and productivity. Investing in comfortable and functional furniture, a pleasing décor, or even ergonomic work tools can create a positive and comfortable environment that fosters happiness.

Multiple studies have shown that the state of our physical environment can affect our mental well-being. A clean, organized, and comfortable space reduces stress and boosts productivity and satisfaction.

Spending on Mental Health

Just as investing in physical health enhances happiness, spending on mental health is equally crucial. This could include spending on therapy or counseling, mindfulness apps, stress-management courses, or self-help books.

Investing in your mental health can lead to better emotional self-regulation, increased self-awareness, improved relationships, and overall increased life satisfaction, all directly contributing to happiness. Especially in stressful times, focusing on mental health and wellness can be a proactive approach to ensuring your happiness and well-being.


Pursuing happiness is a personal journey, and while these science-backed suggestions can guide your spending habits toward increased happiness, it’s essential to reflect on what genuinely brings joy to you. Happiness is not a one-size-fits-all scenario, and individual differences must be respected. What brings joy to one person may not necessarily bring joy to another.

The fundamental idea is to shift the focus from materialistic purchases to those that create value, improve quality of life, foster relationships, and enhance personal growth. Remember, the goal is to use money to boost happiness rather than seeing it as a source of joy.