The Greatest Salesman in the World

The Greatest Salesman in the World

To understand the best principles of salesmanship and personal development, Let’s dive into the profound lessons from Og Mandino’s classic best-selling book “The Greatest Salesman in the World”. His principles are more than just a study of sales techniques; they are lessons into the heart of what makes a genuinely remarkable sales professional and, more importantly, a fulfilled individual.

Mandino’s insights provide timeless wisdom, a compass for those aiming to excel in their professional endeavors and lives. As we study the core teachings of each of the ten scrolls mentioned in his book, we uncover the essence of success and self-improvement that transcends the boundaries of mere selling.

10 Lessons from The Greatest Salesman in the World

“The Greatest Salesman in the World” by Og Mandino is a classic book that offers critical principles for sales success through a series of “scrolls.” Here are the main principles from each of the ten scrolls in the book:

  1. Scroll I – The Power of Good Habits: Emphasizes the importance of forming good habits and becoming their servant.
  2. Scroll II – Love: Focuses on greeting each day with love in your heart, which is critical to successful sales and relationships.
  3. Scroll III – Persistence: Highlights the importance of persistence in overcoming failures and obstacles.
  4. Scroll IV – Being Unique: Encourages recognizing and appreciating one’s uniqueness and value.
  5. Scroll V – Live Each Day as if It’s Your Last: Suggests living each day enthusiastically and as if it might be your last.
  6. Scroll VI – Mastering Emotions: This talks about being the master of your emotions and remaining steady in various circumstances.
  7. Scroll VII – Laughing at the World: Promotes maintaining a sense of humor and perspective.
  8. Scroll VIII – Multiplying Value: Focuses on increasing your value and striving for excellence.
  9. Scroll IX – Acting Now: Stresses the importance of acting immediately and not procrastinating.
  10. Scroll X – Praying for Guidance: Suggests seeking guidance through prayer for achieving goals.

These principles are about selling products, personal development, and success in various life aspects.

Keep reading for a deeper dive into how to practice these goals and why they can lead to success in your professional life.

Cultivating Positive Habits: The Foundation of Success

The journey begins with the power of good habits. Mandino emphasizes the significant impact that our daily routines and practices have on our lives. Success, both in sales and life, is rarely a result of isolated acts of greatness but rather the product of consistent, positive actions.

Effective salespeople understand this; they develop habits that position them for success – regular client follow-ups, continuous learning, and disciplined time management. It’s about ingraining these practices until they become second nature, transforming yourself into the servant of your professional and personal aspirations.

The Central Role of Love in Sales and Relationships

Mandino’s second scroll delves into the importance of love – a concept not often discussed in traditional sales training. However, its significance can’t be overstated. When salespeople approach prospects daily with genuine passion and empathy, they build stronger, more trusting relationships with clients.

This scroll teaches us to look beyond mere transactions and see the human element in sales. It’s about creating connections, understanding customer needs, and developing a sense of loyalty and trust, which are critical for long-term success.

The Unyielding Power of Persistence

The third principle is about the relentless pursuit of goals. In the world of sales, as in life, there are inevitable setbacks and failures. Mandino’s message is clear – persistence is key. Stories abound of successful individuals who achieved greatness not because they never failed but because they refused to give up.

This scroll serves as a reminder that the path to success is often littered with obstacles, and only through persistent effort can one navigate through them.

Embracing Your Unique Self in a Competitive World

In the fourth scroll, the focus shifts to the value of individuality. In a field often clouded by competition and comparison, recognizing and appreciating one’s unique qualities is vital.

Mandino encourages salespeople to find and leverage their distinctive traits. This authenticity sets one apart in a crowded market and fosters genuine connections with clients, a critical factor in building a loyal customer base.

Seizing the Day: The Philosophy of Living Fully

Mandino’s fifth lesson is about embracing life with enthusiasm and zeal. This translates to approaching each day with energy and a positive outlook in sales.

This mindset is infectious and can significantly influence one’s interactions with clients and colleagues. A salesperson who exudes passion and vigor is likelier to inspire confidence and enthusiasm in others, enhancing their ability to persuade and sell.

Emotional Mastery: Balancing Heart and Mind in Business

The sixth scroll speaks to the importance of emotional intelligence in sales. The ability to manage one’s emotions and understand the feelings of others is crucial. It involves maintaining composure in challenging situations and empathizing with clients, allowing for more meaningful interactions and better decision-making.

Sales professionals who master their emotions can navigate the highs and lows of the sales process more effectively, leading to more success.

The Strength in Humor: Laughing at the World

Mandino’s seventh principle highlights the power of humor. Maintaining a sense of humor in the high-pressure sales world can be a saving grace. It’s a tool for building rapport, alleviating stress, and creating a positive environment.

A well-timed joke or a light-hearted approach can break down barriers and open doors in ways that seriousness alone cannot.

The Art of Adding Value: Excellence as a Habit

The eighth scroll is about striving for excellence and continuously seeking ways to add value. In sales, this means going beyond expectations, providing exceptional service, and always looking for ways to improve. It’s about setting high standards and consistently meeting them. This pursuit of excellence not only leads to better sales results but also contributes to personal growth and development.

The Urgency of Action: Why Now is Always the Time

The ninth lesson from Mandino is the importance of taking immediate action. Procrastination is the enemy of success. In sales, opportunities are fleeting; hesitation can mean the difference between closing a deal and losing it. This scroll is a call to action – to seize the moment, to act decisively, and to realize that the best time to do anything is now.

Seeking Higher Guidance in Your Professional Journey

The final scroll touches on seeking guidance, be it spiritual, internal, or from mentors. It’s about recognizing that one does not have all the answers and that seeking help is a strength, not a weakness.

In sales, this could mean seeking advice from more experienced colleagues, learning from customer feedback, or finding inspiration in personal beliefs. It’s about being open to guidance in various forms and using it to make informed, balanced decisions.

Key Takeaways

  • Developing Beneficial Routines: Establishing positive, routine practices is crucial for enduring success.
  • Heartfelt Connections in Business: Harnessing compassion and understanding in dealings enhances trust and relationships.
  • Relentless Pursuit of Goals: Continuously striving, regardless of setbacks, is essential for achievement.
  • Valuing Individuality: Embracing and utilizing your unique traits and skills sets you apart.
  • Vigor and Passion in Daily Endeavors: Approaching each day with zest and a lively spirit impacts professional performance positively.
  • Emotional Intelligence: Mastering your feelings and understanding others’ emotions are essential in effective communication.
  • Humor as a Social Tool: Utilizing light-heartedness to ease tension and foster connections.
  • Pursuit of Superiority: Constantly seek improvement and add extra value to your work.
  • Immediate Action: Recognize and seize opportunities swiftly to avoid missed chances.
  • Seeking Wisdom and Guidance: Stay open to external advice and internal reflection for better decision-making.


This exploration into Og Mandino’s “The Greatest Salesman in the World” reveals fundamental principles that transcend mere selling tactics, offering a blueprint for a fulfilling and successful life. These teachings encourage us to blend professional skills with personal wisdom, integrating persistence, empathy, and self-awareness into our daily lives.

This book is more than a sales manual; it guides readers into living a life of purpose, passion, and persistence. Each of these ten scrolls offers a lesson that, when applied, can lead to professional success and personal fulfillment. Integrating these principles into our daily lives makes us more rounded and fulfilled individuals.

By embracing these tenets, we evolve into exceptional salespeople and become architects of our destiny, crafting lives marked by success and satisfaction. The essence of being the best salesman in the world lies in these enduring and universal principles.

The Greatest Salesman in the World