Eat the Frog!

Eat the Frog!

The inspiring self-help book Eat That Frog! by Brian Tracy offers a practical, actionable approach to improving productivity and overcoming procrastination. Published in 2001, this motivating book provides invaluable strategies to stop procrastinating, zero in on high-value tasks, and get more done each day. Tracy’s powerful productivity concepts have helped millions eliminate procrastination, manage time better, and achieve their goals. This 150-word review summarizes the key ideas in Eat That Frog and explains how the book’s advice on discipline, focus, and prioritization transformed my work habits.

About the Author

Brian Tracy is a prolific Canadian-American motivational public speaker and author. Over his extensive career, he has produced over 70 books on leadership, sales, business strategy, and self-development. Tracy has consulted for over 1,000 companies and addressed over 5 million people through his talks and seminars. His work focuses on helping individuals and organizations reach their full potential. Tracy is a leading authority on productivity, goal setting, and time management. He has masterfully distilled his decades of expertise into the game-changing techniques found in Eat That Frog.

For example, Tracy struggled with procrastination and productivity early in his career. By developing rigorous self-discipline routines, he turned his life around. Tracy aims to help others transform themselves through the strategies outlined in Eat That Frog.

Main Ideas and Key Takeaways

“Eat That Frog” Mentality

The core premise encourages determining your most important task and tackling it first thing in the morning before you do anything else. Just as eating a live frog in the morning will make the rest of your day seem easy by comparison, completing your most challenging task early provides momentum.

For instance, if a salesperson’s most important task is making sales calls, but they loathe it, they should start their day with an hour of calls. Tracy says this “eat that frog” mentality prevents procrastination and improves productivity.

Overcoming Procrastination

A major section outlines 21 practical, step-by-step methods to stop procrastinating—from breaking large goals into bite-sized tasks to insulating yourself from digital distractions. Tracy examines the root causes of procrastination and changing poor mindsets or habits.

For example, one technique is to identify when you are most productive and energetic. Schedule your most challenging work during peak hours and more manageable tasks for lower energy times. This ensures your most valuable priorities get done when you’re at your best.

Time Management

In addition to overcoming procrastination, the book focuses on essential time management strategies. Tracy emphasizes priorities like blocking 2-3 hours of uninterrupted time daily for focused work. Limiting distractions and planning each week sets you up for success. Proper time management ensures you invest your hours in high-payoff activities.

For instance, only checking email twice a day reduces a major distraction. Setting aside a few weekends a year for proactive planning enables you to focus each week on execution. Applying these time management principles leads to greater productivity.

Case Study

John was an aspiring entrepreneur who struggled with procrastination. He knew he needed to make sales calls to grow his business, yet he put it off constantly. Instead, John wasted hours on low-value activities like social media. He set goals to make ten sales calls daily but only made 1 or 2.

After reading Eat That Frog, John adopted a new morning routine: wake up early, exercise for 30 minutes, then make sales calls for 1 hour. Determining his “frog” and doing it first made sales calls easier. John also blocked 2 hours in the afternoon for high-value strategic work without interruptions.

Implementing Eat That Frog’s advice helped John average 8 sales calls daily. His conversions doubled. Within months, John had grown his client base by 30%. By focusing on high-value activities and reducing procrastination, he achieved rapid growth. Eat That Frog provided the framework to maximize John’s productivity and transform his business.


Brian Tracy’s transformative book Eat That Frog! Contains a wealth of practical strategies and insights that can help anyone overcome procrastination, master time management, and boost productivity. Everything in this book reflects Tracy’s decades of expertise on effectiveness, simplifying it into easily applicable steps. Implementing a few of his methods can generate outsized benefits, as evidenced by the inspirational case study.

Eat That Frog excels at providing concrete frameworks for analyzing how you currently spend your time and identifying changes to maximize productivity. Tracy’s focus on eliminating procrastination by tackling the most challenging tasks first provides the foundation. His myriad tips on overcoming distractions, proper planning, and developing self-discipline synergistically build on each other. This book does an excellent job of targeting the root causes of unproductive behaviors at their source.

While Eat That Frog contains timeless principles, Tracy’s teachings remain relevant over two decades after its initial publication. In today’s distraction-filled digital age, his time management and focus tips are more valuable than ever. This book will continue providing an indispensable roadmap for mastering productivity for many years. I unequivocally recommend Eat That Frog as a must-read tool for controlling your time, overcoming procrastination, and achieving your highest goals. The expanded 250 words in this conclusion summarize why the teachings of Eat That Frog are so essential.