7 Things the Rich Never Invest In or Buy (Avoid at All Costs)

7 Things the Rich Never Invest In or Buy (Avoid at All Costs)

Wealth building isn’t just about what you earn and how you spend and invest your money. By examining the habits of the rich, we can learn a lot about financial prudence. In the quest for financial success, understanding the spending and investment habits of the wealthy can be incredibly enlightening. Often, it’s not just about what they choose to invest in or purchase, but more importantly, what they deliberately avoid.

The rich, known for their astute financial acumen, are particular about where they allocate their resources. They avoid certain expenditures and investments that may seem enticing but are detrimental to long-term wealth accumulation. This article delves into seven key areas where the wealthy exercise caution, providing a roadmap for those aiming to emulate their financial success and avoid costly mistakes.

Seven things the rich rarely invest in:

  1. High-Risk, Speculative Investments: Wealthy individuals often avoid investments that are excessively risky or speculative, such as stocks or business ventures that lack a solid foundation or clear path to profitability.
  2. Get-Rich-Quick Schemes: Consistent with their emphasis on long-term growth and sustainable wealth building, the rich generally steer clear of any investment that promises quick, easy returns with minimal effort or risk.
  3. High-Dividend Value Trap Stocks: Wealthy investors usually avoid stocks with temporarily high dividend yields due to low stock prices due to fundamental financial trouble on their balance sheets.
  4. Non-Income Producing Assets: The rich mainly focus on investing in assets that generate income (like rental properties), and the wealthy tend to avoid investments that don’t produce income or have the potential for capital appreciation.
  5. Investments They Don’t Understand: A common thread among successful investors, emphasized by studies of the rich, is that they avoid investing in businesses or financial instruments they don’t fully understand, regardless of how lucrative they may seem.
  6. Investments with Low Liquidity: The wealthy often avoid investments that are not easily liquidated or where capital can be tied up for long periods without a clear exit strategy.
  7. Investments with High Management Fees: Wealthy individuals are typically cautious about investments with high management fees, as these can significantly erode returns over time.

Seven things the rich rarely buy:

  1. Buy Things to Impress Others: The rich aren’t motivated to buy things to impress others. They don’t need to prove anything. They only buy what they want to own and enjoy.
  2. Depreciating Assets: Wealthy individuals often avoid overspending on depreciating assets like consumer goods. The rich tend to focus on accumulating assets.
  3. The Latest Technology Gadgets: The rich may not necessarily prioritize having the latest technology gadgets unless they serve a specific purpose or contribute to their business or productivity.
  4. Timeshare Properties: Given the focus on investment value, timeshare properties, often seen as poor investments, are not a preferred real estate choice for wealthy individuals.
  5. Low-Quality Products with a Bad Value Proposition: The rich want value for their money with all their purchases.
  6. They Don’t Buy Things With High-Interest Debt: Wealthy individuals usually avoid high-interest debt, such as credit card debt, new car payments, and leases, which can erode wealth.
  7. Unnecessary Insurance Policies: While some key insurance is essential, overly expensive or unnecessary policies aren’t a priority for the wealthy. They tend to focus on adequate coverage without over-insuring.

Keep reading for a deeper dive into the seven things the wealthy avoid investing in and buying, which can guide those looking to manage their finances more effectively.

Avoiding High-Risk, Speculative Investments

Wealthy individuals understand the value of their hard-earned money. They avoid putting their wealth into high-risk, speculative investments, such as volatile stocks or unproven business ventures. The emphasis is on long-term stability and growth rather than short-term gains with high risks. They focus on creating and investing in tangible assets with intrinsic value and building businesses that create products and services for customers.

Steering Clear of Get-Rich-Quick Schemes

Get-rich-quick schemes are a big no for the wealthy. They know real wealth is built over time through patience, wise decision-making, and sustainable practices. Quick, easy returns are often misleading and potentially detrimental to long-term financial health. The easiest way to lose the money you have is to spend it trying to get rich quickly.

High-Dividend Value Trap Stocks

Wealthy investors are often wary of stocks that exhibit temporarily high dividend yields, a scenario typically resulting from a significant drop in stock prices. This situation usually indicates underlying financial challenges within the company, such as issues on their balance sheets. These stocks can be tempting due to their attractive dividend yields, but savvy investors recognize that these high yields might be unsustainable and could signal more profound financial distress.

This understanding leads the wealthy investor to approach such stocks cautiously, as they could be value traps rather than sound investment opportunities. The focus is on the long-term health and stability of the company rather than the short-term allure of high dividends. By avoiding these value-trap stocks, wealthy investors protect their portfolios from risks associated with companies facing fundamental financial problems and potential bankruptcy.

Not Investing in Non-Income Producing Assets

The wealthy focus on assets that generate income or have the potential for capital appreciation. They tend to focus on investing in income-generating assets, like rental properties, dividend stocks, option income strategies, intellectual property, and digital platforms that are making money now rather than dormant ones.

Avoiding Investments, They Don’t Understand

One fundamental principle among successful investors is not to invest in something they don’t fully understand. This approach helps avoid unforeseen risks and ensures that they make informed decisions about where their money is going. Savvy investors stay within their circle of competence. Focusing on what they fully understand in business and investing.

Avoiding Investments with Low Liquidity

The wealthy generally avoid investments that are not easily liquidated or tie up capital for long periods without a clear exit strategy. Liquidity is critical in maintaining financial flexibility and security. Liquidity is the most crucial fundamental consideration for any investment. Understanding how much you can lose in the transaction and how hard it is to exit is essential. The rich don’t trade and invest in illiquid penny stocks, altcoins, or options.

Avoiding Investments with High Management Fees

Wealthy individuals are wary of investments with high management fees, as these can erode returns over time. They opt for investments where management fees are reasonable and justified, ensuring a better net return on their investments. This is why many wealthy, like Warren Buffett and Jack Bogle, recommend S&P 500 index funds for their low fees that don’t eat into long-term returns.

Not Buying Things to Impress Others

Contrary to popular belief, the rich aren’t motivated to buy things to impress others. They value authenticity and personal satisfaction over social perception. They only buy what they want to own and enjoy. It’s the middle class that tends to want to impress their neighbors with the cars they drive and what they own. The rich already know their neighbors are rich due to the cost of their houses.

Avoiding Depreciating Assets

Wealthy individuals often avoid overspending on depreciating assets like consumer goods. Instead, they focus on accumulating assets that have the potential to appreciate over time.

Not Prioritizing the Latest Technology Gadgets

The rich may not necessarily prioritize having the latest technology gadgets. They invest in technology when it serves a specific purpose or contributes to their business or productivity, not just for the newest device.

Steering Clear of Timeshare Properties

Given their dubious value proposition, timeshare properties are often seen as terrible contracts to get into. Wealthy individuals, with a focus on value, generally avoid such options. The rich stay in luxury hotels on vacations and own the homes they love living in. The rich don’t buy timeshares; they don’t need to and know it is a terrible deal.

Avoiding Low-Quality Products with Bad Value Proposition

The rich tend to seek value for their money. They avoid low-quality products that don’t offer a good return on price investment, even if they’re available at a lower upfront cost.

Avoiding Purchases with High-Interest Debt

Wealthy individuals usually shun purchases that involve high-interest debt, such as those on credit cards. This practice aligns with early wealth-building principles and helps maintain a healthy financial status without unnecessary liabilities. The rich generally only buy what they can pay cash for with personal purchases and save debt for their business expenditures.

Not Purchasing Unnecessary Insurance Policies

While insurance is essential, the wealthy avoid overly expensive or unnecessary policies. They focus on adequate coverage without over-insuring, ensuring their insurance investments are as efficient as possible. The rich are mostly self-insured and don’t look for life insurance like whole life as a cost-efficient policy for wealth preservation.

Key Takeaways

  • Eschew Speculative Ventures: Wealth accumulators shun ventures with uncertain returns, preferring stable, reliable investments.
  • Bypass Quick Wealth Opportunities: They know lasting wealth results from gradual, consistent efforts, not fleeting opportunities.
  • Reject Debt-Laden Options: Savvy savers steer clear of options burdened with high interest, understanding the long-term detriment to wealth growth.
  • Focus on Revenue-Generating Investments: Discerning investors concentrate on avenues that promise continuous income or value appreciation.
  • Invest in Understandable Ventures: They commit to opportunities they are knowledgeable about, ensuring informed and calculated risks.
  • Prefer Liquid Investments: Liquidity is a priority, allowing for financial agility and security.
  • Opt for Low-Fee Investments: They seek investments with low fees to maximize returns.
  • Purchase for Personal Value, Not Prestige: Acquisitions are made for personal enjoyment and utility, not societal impressions.
  • Select Appreciating Over Depreciating Assets: Preference is given to assets that grow in value, not those that diminish over time.
  • Invest in Purposeful Technology: Technology investments are made when they serve a clear, beneficial purpose.
  • Decline Timeshare Investments: They avoid these, recognizing there is little or no financial benefit.
  • Choose Quality with Good Value: High value and quality precede cheap, ineffective products.
  • Avoid High-Interest Purchases: They avoid purchases that necessitate burdensome debt.
  • Select Essential, Cost-Effective Insurance: Insurance choices are strategic, focusing on necessary coverage without excessive cost.


The financial habits of the affluent offer valuable lessons in prudent economic management. Their approach underscores the importance of deliberate, informed decision-making, emphasizing the accumulation of assets that provide lasting value and growth. Rather than succumbing to the allure of immediate gratification or social validation, their strategies are guided by sustainability, efficiency, and intrinsic value principles. This mindset cultivates a robust financial foundation and fosters a disciplined approach to wealth generation and preservation, serving as a roadmap for anyone aspiring to fiscal responsibility and prosperity.

Understanding and emulating the investment and spending habits of the wealthy can provide valuable insights into effective financial management. By avoiding these pitfalls, one can make more informed decisions that lead to long-term financial stability and growth.